kem cho!
i’m aanal
I’m a first-generation Indian American creative strategist and founder who’s spent the past seven years building spaces; digital, physical, and cultural, where South Asians can see themselves and feel connected.
What started in 2018 as a small brand for modern South Asian everyday items grew into a thriving marketplace of 100+ brands, 2500+ products, and a community that extends far beyond shopping. By 2023, I expanded into experiential design, curating 35+ events across 11 cities to bring culture, creativity, and connection to life.
Today, I channel that same energy into brand management and creative strategy for artists, businesses, and experiences, crafting solutions that bridge authenticity with innovation. At my core, I’m passionate about building communities, telling stories that resonate, and designing moments that spark joy and belonging.
this is my why
| CELEBRATE AUTHENTICITY |
I create for those of us who live at the intersection, balancing the cultures we grew up in with the roots that define us. Every product, story, and experience I design is meant to feel like home on both sides of the bridge.
| RISE TOGETHER |
My brand’s success showed me the power of representation and how much more we can achieve when we build together. That’s why I created a space where South Asian brands and creatives could collaborate, amplify one another, and shape a collective presence in the marketplace.
| BUILD COMMUNITY |
From intimate gatherings to citywide events, I design experiences that bring people together to celebrate our culture, connect across differences, and co-create the future of what South Asian representation looks like.
| FOSTER CREATIVITY |
Through consulting and creative strategy, I guide emerging artists and entrepreneurs to step fully into their vision. Watching South Asian creatives unlock their potential isn’t just work, it’s the most fulfilling part of my journey.
we may vibe if you also...
- Think the perfect night out means restaurant hopping. Think apps in one spot, mains somewhere new, and dessert worth the drive
- Get way too excited about stationery, planners, and color-coded organization
- Bring a pop of creativity to everything, while analyzing how to refine, elevate, and create a better experience
- Believe every day is a good day to host a gathering or plan a party
“
you have to CHOOSE
to take a CHANCE
if you want your life to CHANGE