OBJECTIVE:
Develop an inclusive event that provides a safe, celebratory space for both men and women to enjoy Valentine’s Day without the societal pressures of dating or singleness.
MARKET RESEARCH & INSIGHTS:
Galentine’s Day has become a popular, women-focused alternative to Valentine’s.
Singles Awareness Day is often used as a marketing gimmick rather than a genuine celebration.
Identified a gap: no existing spaces for celebrating platonic male-female friendships.
EXECUTION HIGHLIGHTS:
Designed a cozy, intimate dinner experience with a spread of homemade Italian cuisine—a nod to the classic “date night” restaurant setting in films and media.
Assembled self-care–themed, gender-neutral gift bags featuring candles, face masks, shower steamers, and lotions, appealing to all attendees.
Facilitated six Olympic-style games using only mini heart balloons, creating lighthearted, non-romantic entertainment.
CHALLENGES AND SOLUTIONS:
Inclusive Programming: Carefully curated entertainment and activities that avoided gendered expectations, ensuring all guests felt equally comfortable and engaged.
SKILLS DEMONSTRATED:
Market Research & Audience Insight • Creative Concept Development • Budgeting • Timeliness • Event Design • Marketing Tactics • Day-of Coordination • End-to-End Execution
IMPACT & RESULTS:
3,000+ views across social media platforms.
12 attendees out of 14 invited — high turnout for an intimate event.
Demand for continuity with requests to make the event an annual tradition.
MEDIA:
three months
Personal
creative strategy
market research
Production & Logistics
