CLIENT: Bollyjunkie – a B2C brand that created a Bollywood Trivia game featuring 10 categories and 475 cards
OBJECTIVE: Drive product visibility and increase sales by positioning the game as the go-to entertainment choice for South Asian audiences.
STRATEGY:
Conducted competitive research and identified three lower-priced alternatives in the market.
Differentiated Bollyjunkie through experiential marketing, leveraging community play as the key driver of brand awareness and product adoption.
Developed a sales strategy that paired in-person engagement with digital amplification (social media campaigns, influencer marketing, and UX-driven improvements).
EXECUTION:
Produced a recurring “Bollywood Trivia” live event series, hosting 30+ events across 11 cities with over 1,000 total attendees.
Built an integrated social media strategy that amplified in-person events and created viral content, including a TikTok campaign that reached 34K views and generated 50+ sales in one week.
Optimized pricing by testing free shipping and strategic markups, which led to a 22% increase in sales conversion.
Strengthened B2B sales pipeline by leveraging Modern Desi marketplace distribution, which became the top sales channel.
SKILLS USED: Creative strategy | Experiential marketing | Sales optimization | Social media marketing | Brand partnerships | UX/UI Research & Design | Project management
STATS:
Achieved a 3x increase in overall sales since launching in-person events.
Drove 72% of Bollyjunkie sales in 2022 and 80% in 2023 through Modern Desi marketplace exposure.
Established the brand as a leader in Bollywood-themed consumer games through experiential activations and cultural resonance.
Elevated a single product into a nationally recognized community experience, transforming it from a game into a cultural brand
one year
b2c product brand
creative strategy
market positioning
experiential marketing
sales growth
