CLIENT: Vhimsy Style is a B2C streetwear brand by artist Gurleen Virk specializing in screen-printed designs.
OBJECTIVE: Increase brand exposure, drive sales, and establish a recognizable brand identity anchored in signature designs.
STRATEGY:
Conducted market research on similar creators in the streetwear and South Asian-inspired fashion space.
Evenly marketed product lines before identifying unique, high-performing designs that could serve as brand signatures.
Positioned the brand around its most distinctive offering: music-inspired designs, particularly Bollywood and concert-driven collections.
EXECUTION:
Produced integrated social media campaigns across TikTok, Instagram, Facebook, and YouTube to amplify brand reach.
Expanded the song design line after data showed strong resonance, cementing music-driven pieces as Vhimsy’s identity.
Tied product launches to upcoming artist concerts, creating culturally relevant, time-sensitive drops that boosted demand.
RESULTS:
Achieved a 6x increase in sales after pivoting focus to music-based designs.
Reached an 8x sales boost for launches tied to artist concerts and cultural moments.
Produced 4 TikToks with 30K+ views, increasing brand visibility.
Delivered 12 product launches in one quarter, scaling production and exposure.
SKILLS DEMONSTRATED: Brand strategy | Identity building | Digital storytelling | Social media marketing | UX/UI research & design | Product positioning
I transformed Vhimsy Style from a product line into a recognizable brand with a clear identity that drove exponential sales growth
2 months
b2c fashion brand
brand strategy
digital marketing
