kem cho!
i’m aanal
I’m a first-generation Indian American vibe curator and founder who’s spent the past seven years building spaces; digital, physical, and cultural, where South Asians can see themselves and feel connected.
What started in 2018 as a small brand for modern South Asian everyday items grew into a thriving marketplace of 100+ brands, 2500+ products, and a community that extends far beyond shopping. By 2023, I expanded into experiential production, curating 45+ events across 12 cities to bring culture, & creativity to life with one intention – human connection.
Today, I channel that same energy into brand strategy and creative event production crafting solutions that bridge authenticity with innovation. At my core, I’m passionate about building communities, telling stories that resonate, and designing moments that spark joy and belonging.
my why
celebrate authenticity
I create for those of us who live at the intersection, balancing the cultures we grew up in with the roots that define us. Every product, story, and experience I design is meant to feel like home on both sides of the bridge. Not a theme night but rooted in shared realities.
rise together
My brand’s success showed me the power of representation and how much more we can achieve when we build together. My events run on South Asian vendors, artists, and small businesses getting real terms and fair pay. When the community wins, the event wins.
build community
From intimate gatherings to citywide events, I design experiences that bring people together to celebrate culture, connect across differences, and co-create the future of what representation looks like. I design programming with the intention of human connection.
foster creativity
Diwali and Halloween celebrated in the same room. A 5K in a saree. The best ideas come from refusing to keep our worlds separate, simply producing them flawlessly.
we may vibe if you also...
- Think the perfect night out means restaurant hopping. Think apps in one spot, mains somewhere new, and dessert worth the drive
- Get way too excited about stationery, planners, and color-coded organization
- Bring a pop of creativity to everything, while analyzing how to refine, elevate, and create a better experience
- Believe every day is a good day to host a gathering or plan a party
“
you have to CHOOSE
to take a CHANCE
if you want your life to CHANGE