aanal patel

CLIENT: Mixwalaji is a mixologist looking to launch his brand in SoCal with experience history or portfolio of events. 

OBJECTIVE: Launch the artist’s brand and create revenue streams by securing partnerships, collaborations, and live event opportunities.

STRATEGY: 

• Leverage my existing platform.

• Identified a gap in the food and beverage industry, most South Asian restaurants don’t have South Asian inspired cocktails. 

• Positioned Mixwalaji as a creator, educator and bartender for hire. 

• Leveraged his skills for both professional and private events. 

EXECUTION: 

• Produced “Mixing Masti” a live workshop series where attendees learned the art of cocktail mixology creating a tactile and memorable cultural experience.

• Designed scalable event offerings for corporate, private, and community settings, expanding Mixwalaji’s reach beyond individual artistry.

• Forged partnerships with restaurants to hire Mixwalaji to curate their cocktail menu and create seasonal mixology experiences. 

• Managed contract negotiations, NDAs, and backend operations, ensuring seamless communication and secure partnership agreements.  

CHALLENGES: No experience history or portfolio of events. New brand to launch

SKILLS USED: Brand strategy | Experiential design | Strategic planning | Partnership development | Consumer behavior insights | Cross-functional collaboration | Contract negotiations | Project management | Venue and vendor negotiations | Ticketing | Digital Marketing

STATS: 

• Hosted 3 workshops with 45+ attendees.

• Secured 5+ corporate events and 30+ private events, including one private booking within a month of launch.

• Achieved 4 restaurant partnerships that amplified visibility and elevated the event series.

• In 2026 he had an booth activation for Tastemade’s Food and Wine festival in Los Angeles & A booth at South Asian Bride Magazine’s annual vendor convention.