CLIENT: Art with Manasi
A B2C brand transforming digital art and graphic design into streetwear, prints, and lifestyle products.
OBJECTIVE: Elevate the artist’s profile beyond product sales by securing meaningful partnerships and collaborations that would expand reach and credibility.
STRATEGY: Identified a white space in the South Asian creative market: while many artists use DTP platforms to sell artwork, none were creating interactive community-driven experiences. Developed a strategy to position the artist as both a creator and educator, deepening audience connection and establishing brand differentiation.
EXECUTION:
Conceptualized and produced “Chai & Paint,” a recurring live event series where the artist taught signature pieces to an engaged audience.
Forged partnerships with local chai brands and venues in New York City, creating a culturally resonant experience that blended art, tradition, and community.
Balanced brand partnerships carefully to ensure they enhanced rather than overshadowed the core creative event.
SKILLS APPLIED: Creative strategy | Brand positioning | Experiential production | Partnership development | Cross-functional collaboration | Contract negotiations | Project management
STATS:
Hosted 30+ sold-out events with 2000+ total attendees.
Achieved an 18% increase in product sales tied to event-driven brand awareness.
Secured 12 brand partnerships that expanded visibility and strengthened cultural credibility.
I positioned the artist not only as a seller of digital art, but as an educator and cultural brand through live experiences
one year
b2c product brand
creative strategy
brand architect
