CLIENT: Art with Manasi
A B2C brand transforming digital art and graphic design into streetwear, prints, and lifestyle products.
OBJECTIVE: Elevate the artist’s profile beyond product sales by securing meaningful partnerships and collaborations that would expand reach and credibility.
STRATEGY: Identified a white space in the South Asian creative market: while many artists use DTP platforms to sell artwork, none were creating interactive community-driven experiences. Developed a strategy to position the artist as both a creator and educator, deepening audience connection and establishing brand differentiation.
EXECUTION:
Conceptualized and produced “Chai & Paint,” a recurring live event series where the artist taught signature pieces to an engaged audience.
Forged partnerships with local chai brands and venues in 8+ cities, creating a culturally resonant experience that blended art, tradition, and community.
Balanced brand partnerships carefully to ensure they enhanced rather than overshadowed the core creative event.
SKILLS APPLIED: Creative strategy | Brand positioning | Experiential production | Partnership development | Cross-functional collaboration | Contract negotiations | Project management
STATS:
Hosted 40+ sold-out events with 2000+ total attendees.
Achieved an 18% increase in product sales tied to event-driven brand awareness.
Secured 16 brand partnerships that expanded visibility and strengthened cultural credibility.
Started “Arya Collective” primarily for art workshops and expanded in corporate events.
I positioned the artist not only as a seller of digital art, but as an educator and cultural programmer through live experiences using her own background as an elementary art teacher.
two years
b2c product brand
experiential production
cultural programming
brand strategy
