aanal patel

CLIENT: Neha Assar isa celebrity henna artist based in Los Angeles with an established e-commerce store. 

OBJECTIVE: Expand the artist’s brand visibility and revenue streams by securing partnerships, collaborations, and live event opportunities.

STRATEGY:

• Identified a gap in the henna industry: no one was offering interactive workshops that taught henna as both an art form and a product-driven experience.

• Developed a brand strategy to position Neha not only as an artist, but as a cultural educator and experience designer.

• Leveraged her signature henna products to create activations that blended tradition with modern consumer engagement

EXECUTION:

• Produced “Mehendi & Mocktails,” a live workshop series where attendees learned the art of henna on signature products, creating a tactile and memorable cultural experience.

• Designed scalable event offerings for corporate, private, and community settings, expanding Neha’s reach beyond individual artistry.

• Forged partnerships with complementary brands to enhance the event experience while keeping Neha’s artistry central.

• Managed contract negotiations, NDAs, and backend operations, ensuring seamless communication and secure partnership agreements

SKILLS USED: Brand strategy | Experiential design | Strategic planning | Partnership development | Consumer behavior insights | Cross-functional collaboration | Contract negotiations | Project management

STATS: 

• Hosted 2 workshops with 75+ attendees.

• Secured 2 corporate events and 3 private events, including one corporate booking within a week of launch.

• Achieved 5 brand partnerships that amplified visibility and elevated the event series.