the saree run
OBJECTIVE:
Take a movement from Bangalore and build its American edition from nothing with no race organizing experience.
EXECUTION HIGHLIGHTS:
Received the blessings, trademark extension and rightful permission from original creator of Saree Run in India.
- Featured in an article by The LAist, India West, and New India Abroad
- Partnered with 2 local non-profits as beneficiaries
- Worked with 27 sponsors and brand partnerships
CHALLENGES & SOLUTIONS:
Permits: I scouted 12+ LA/OC parks to find one that can handle a 5k fun run + wellness workshops + fashion show + vendors.
Proof of Concept: With no experience, no concept history, no data. I had to sell an idea to both brands and attendees.
Budget Optimization: Leveraged DIY fabrication techniques to maintain high production value while keeping costs manageable.
SKILLS DEMONSTRATED:
Permiting & operational • Budgeting & Resourcefulness • Social Media Strategy • Contract negotiations • Day-of Coordination • End-to-End Event Production • Vendor and venue curation • Cultural Strategy
IMPACT:
timeline:
april 2026 to present
role:
concept
production
design service:
creative direction
Event production
Cultural Strategy
